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Development case study

A marketing website for Australian local service businesses

A short path from visit to booked call for tradespeople and local services.

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ClientSystem Surfer
IndustryTechnology and marketing systems
LocationAustralia
ServicesWebsite design, Website development

Overview

System Surfer helps local tradespeople such as electricians, plumbers, builders and cleaners. We built a website that explains the offer and encourages visitors to book a call, covering the monthly plan, products, pricing, past work and testimonials, plus tools like missed-call text-back and automated review requests.

Key features

Offer pages

Products, Pricing and Our Work explain what is included.

Book a call

A consistent call to action across the site.

Simple automation explanations

Missed-call text-back, enquiry follow-up and review requests.

Customer testimonials

Social proof for local service owners.

Mobile-first design

Because local customers often browse on phones.

Project highlights

  • Pages for Products, Pricing, Our Work and About
  • A Book a Call button across the site
  • Mobile-first design

Why it stands out

  • Speaks directly to tradespeople and local services.
  • Gives a short path from visit to booked call.
  • Makes automation features easy to understand.

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