What technical SEO services cover
Technical SEO is the work that lets good content be found. It covers whether pages can be crawled and indexed, how fast and stable they load, how well they work on mobile, how URLs and internal links are organised and whether structured data matches what is on the page. Problems here can quietly hold back everything else.
Technical SEO agency or technical SEO consultant?
A technical SEO consultant is useful for a focused review and a fix list your developer can follow. A technical SEO agency suits sites that need ongoing monitoring, regular releases and hands-on delivery. We offer both, and our SEO consultancy can sit beside your in-house team.
What we check
- Crawling and indexing: robots.txt, noindex tags, canonicals, XML sitemaps and Search Console coverage.
- Speed and Core Web Vitals: image size, scripts, server response and layout shifts.
- Mobile experience: layout, tap targets and content parity.
- Structure: URLs, redirects, internal links, duplicate and thin pages.
- Structured data: Organisation, LocalBusiness, Service, Product and FAQ schema, only where accurate.
- Security and compliance: HTTPS and a cookie banner that does not slow the site.
Technical SEO for AI search
AI crawlers need the same access and clarity as Google. We check that robots.txt does not block them by accident, that key content is in the HTML and not hidden behind scripts, and that an llms.txt file and clean headings make your pages easy to read. This supports our AI SEO work.
Migrations and relaunches
Site migrations are where rankings are most often lost. We plan redirects, keep a URL map, test the new site before launch and monitor afterwards so you keep what you have earned.
Use our checklist
Our technical SEO checklist for UK websites lists the checks in order. If you would rather have them done for you, ask for a free technical audit.
How we run a technical SEO project
We begin by crawling your site the way a search engine would and comparing the results with what Search Console reports. That shows which pages are indexed, which are blocked, which are duplicated and which are slow or broken. We then sort issues by impact and effort. Some, like a broken canonical tag or an accidental noindex, can be fixed in minutes and matter a great deal. Others, such as restructuring faceted navigation, need developer time and careful testing. You receive a ranked list with the reason for each item and how we will confirm the fix worked.
Core Web Vitals and page speed
Google measures loading, interactivity and visual stability using Core Web Vitals. Slow pages frustrate visitors and can hold back rankings, particularly on mobile. Typical causes include oversized images, unused scripts, heavy plugins, slow hosting and layout shifts caused by late-loading banners. We identify the biggest contributors using real-user and lab data, recommend specific changes and retest after deployment. For WordPress sites, this often means reducing plugins, optimising images and improving caching rather than a rebuild.
Crawling, indexing and site structure
- Robots.txt and XML sitemaps that match the pages you actually want found.
- Canonical tags and redirects that remove duplicate and outdated versions of pages.
- Internal links that show importance, with no orphan pages and no long chains.
- Pagination, filters and parameters that do not create thousands of near-identical URLs.
- Structured data that is valid, relevant and consistent with the visible page.
Working with developers
Technical advice only helps if it gets implemented. We write tickets with the problem, the evidence, the proposed change and the test that shows it worked. Where useful we join your developer on a call, review staging sites before launch and explain trade-offs when a recommendation clashes with other priorities. If you have no developer, we can coordinate changes with your web host or agency.
Technical SEO for different site types
A small brochure site needs clean basics: fast pages, correct titles, working forms and a clear structure. A large ecommerce store needs control over filters, stock changes and thousands of product URLs. A publisher or blog needs tidy archives and strong internal links. A software company often needs help with JavaScript rendering and documentation. We tailor the work to the site rather than applying the same list everywhere, which saves effort and avoids unnecessary changes.
Questions about technical SEO
How often should a technical audit be done? At least once a year, and before any major redesign or migration. Can plugins fix it for me? They help with some tasks, but they do not replace someone who understands what to change. Will fixing errors improve rankings by itself? Not always, but it removes barriers so your content can perform. Do you need access to my server? Not usually; we start with read-only access to analytics and Search Console and request more only when needed.
Monitoring after the fixes
Technical problems tend to return. A plugin update changes a setting, a new page template drops a tag, or a developer pushes a staging site live with a noindex still in place. We set up regular crawls and alerts for the issues that cost most, so problems are caught early. Monthly reports note any new errors, how fast they were resolved and the effect on crawling and indexing. This ongoing attention is often worth more than a one-off clean-up.
Security and trust basics
We also check HTTPS, mixed content, outdated software and spam injected into pages, because security problems can damage rankings and customer trust at the same time. If we find signs of a hack or malware, we explain the risk and recommend that your host or security provider deals with it promptly.
Technical SEO for AI crawlers
Some AI tools use their own crawlers, and these respect robots.txt and may struggle with content that only appears after heavy scripts run. We check that your important pages are readable as plain HTML, that you have made a deliberate decision about which crawlers to allow and that key facts are not hidden inside images or scripts.
Honest expectations
Technical fixes often show up as better crawling, fewer errors and faster pages within weeks, while ranking gains follow over months. We report both, in plain English.