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SEO case study

Local SEO for an accounting firm in Virginia

Technical clean-up, a clearer site structure and keyword-led content for a competitive professional-services niche.

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ClientReckenen
IndustryAccounting
LocationVirginia, USA
ServicesTechnical SEO, Site restructure, Keyword content, Local SEO
Websitereckenen.com
Ranking growthOrganic ranking trend (SEMrush)
FixedTechnical issues resolved
FullKeyword-targeted content

Overview

Reckenen is a local accounting business in Virginia, competing in a market where established firms already hold strong positions.

The challenge

A highly competitive local market, a website with technical problems and very little organic visibility at the start.

Our strategy

We resolved every technical issue, restructured the site around its core services and locations, then wrote and optimised pages for targeted keywords.

The results

Organic rankings rose steadily over time, shown in SEMrush ranking graphs and Google Search Console data.

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